Activating and actioning workplace culture
Industry
Technology
What I did
Copywriting, Creative, Internal Comms
01 - THE CHALLENGE
Amdocs, a multinational software and services provider for comms & media companies, were based in Israel, Chesterfield and Missouri. Each team spoke a completely different language when it came to working at Amdocs. Our role was to build on the external “Make it Amazing” campaign created by Mccann and ignite the Amdocs brand from within, through seven signatures moves.
02 - THE OPPORTUNITY
An incredible workplace culture doesn’t just happen through a single action, it’s not a switch you can flip – it’s a mindset. We needed to communicate this through brand storytelling, in a way that Amdocs employees would resonate with. We also needed to break down the barriers to entry, helping employees understand how to action an abstract concept like “Amazing” in their day to day work.
03 - THE PROCESS
We landed on a series of seven “Signature Moves” that would help ignite the Amdocs brand from within. These Signature Moves focused on 1) delivering ‘Amazing’ outcomes and experiences for the customer, and 2) setting a new standard to strive for excellence in the everyday. The aim of the first was to lead the conversation around the future of technology as thought leaders in Telco and beyond, build closer, longer-term strategic relationships with customers and build our reputation with end-customers.
The aim of the second was to bust through internal siloes by sharing learnings and best practices, deliver a consistent employee experience to enable employees to live and breath the brand, and to equip leaders to role model and enable Make it Amazing by immersing themselves head on in the real challenges customers face.
Roadmap:
Clarify the underlying mindset of “Amazing.”
Define how to achieve amazing outcomes for customers and partners.
Concept the DNA of “Amazing” and what this means for employees.
Define a “Culture of Creativity” and mobilise the company to live and breathe the behaviours of a forward thinking tech team, bringing this to life through storytelling – focusing on the process, taking risks, and a culture of innovation.
Roadmap the seven Signature Moves; focusing both on delivering ‘Amazing’ outcomes and experiences for the customer, and in setting a new standard to strive for excellence in the everyday.
This work wouldn’t have been made possible without the incredible team at Prophet.