Doing business rewards differently
Industry
Technology
What I did
UX Writing, Copywriting
01 - THE CHALLENGE
Traditional company reward cards are deceiving. They hit you with interest, it takes months to see your rewards, and they demand lengthy credit checks. Enter Imprint, the fintech startup doing branded reward cards differently.
02 - THE OPPORTUNITY
People don’t want to have to wait months to wait to see the money in the bank, they want instant rewards. Imprint takes pride in putting themselves in their customers' shoes, obsessing about what they want and expect from their products, and being 100% transparent. Imprint makes your money go further, helping you save without having to wait months (or years) for the merchant to deliver the reward.
03 - THE PROCESS
With the launch of their new product, merchants could launch a brand new Imprint card programme in as little as three months. There’s limited technical lift, 24/7 customer service, and a co-located support team. And all this means merchants can deepen the relationship with their customers, and increase customer loyalty.
We designed a homepage that communicated the simplicity of Imprint, and let the copy and visuals speak for itself.
