Pledging £42,509 for a sustainable protein scoop
Industry
Technology, Fitness
What I did
Copywriting, Verbal Identity
01 - THE CHALLENGE
ZoopScoop were on a mission to make a sustainable scooping device designed to replace single-use plastic scoops that come with protein bags or other powders. We needed to transform ZoopScoop’s Kickstarter page from ignorable to scroll-stopping.
02 - THE OPPORTUNITY
ZoopScoop is portable, sustainable, light, easy to use, and adaptable for different purposes. Be it scooping out your protein and storing it in the sealable scoop for post-gym fuel, or for parents storing their baby formula while out on a walk. In a world where convenience and sustainability are no longer nice-to-haves but must-haves, ZoopScoop lands at the intersection of practical design and modern lifestyle needs.
From protein powders to baby formula, nutritional supplements to pre-measured spices — people are constantly on the move and need simple, mess-free ways to take their essentials with them. We needed to communicate this clearly.
03 - THE PROCESS
To launch ZoopScoop into the world, I crafted a Kickstarter page that didn’t just explain the product — it told its story. The ZoopScoop is more than just a scoop — it's a smart, portable, sealable, and sustainable solution for everyone from gym-goers to parents on the go. Our mission was to make everyday routines easier and smarter, and the Kickstarter page needed to reflect that.
I led the creative direction and content strategy for the page, ensuring that every scroll revealed a new layer of the product's personality and purpose. We showcased its versatility through engaging visuals and real-life use cases — from scooping out protein powder post-workout to storing baby formula for a quick stroll in the park.
To keep the tone fresh and engaging, I played on the word “scoop” throughout — offering readers “the inside scoop” on the product, the mission, and the team behind it. Using a classic narrative arc, I guided visitors through the why, the how, and the what — highlighting the problem, introducing ZoopScoop as the clever solution, and ending with a clear, compelling call to action.
We also brought the founder’s story to the forefront, grounding the campaign in authenticity and purpose. The result? A page that felt as fun and functional as the product itself, persuading backers not just to pledge, but to believe in the ZoopScoop vision.
Discover the story of ZoopScoop here.
The two target audiences were 25-45 year-old health conscious city dwellers looking to do their bit for the planet, and busy parents looking for a simple, portable solution to transporting baby formula.
Sammy, 33
Journalist, Mother
Sammy’s busy lifestyle requires a helping hand; she relies on portable and reliable scoop to help store and transport her baby formula whilst on the way to work or the nursery run. ZoopScoop saves Sammy from having to use single-use scoops and bring her baby formula in a bag. It also enables her to pre-measure just the right amount she needs for her baby, and store whatever she doesn’t use for later, whilst keeping it air locked and fresh. 💫 🚀🍼
